New collection


Pure@ctive is a streetwear brand.
It stands for quality, durability and longevity.

Each piece is carefully hand assembled, so you can be sure you are getting a piece of extreme quality.

We carefully select the best fabrics and garments.
Each piece is made to last a lifetime.

Our stocks are limited to avoid mass production, over-consumption and waste.


Pure@ctive E-GIFT CARD


Our mission is to make the best possible combination between streetwear and sustainability and to improve it every day.

So Pure@ctive stands for sustainability, but also for quality. We encourage you to step away from the (over)consumer culture and think more often about the products you buy. Invest in quality.

Return policy


If you wish to return a product. You have 14 days from your order date. You must create your own return label. Please send an e-mail to our customer service: Pure.ctive@outlook.com. After receiving the return label, you must return the products in their original packaging with your proof of purchase to the address we have sent you by e-mail.


Upon receipt of your return, we will inspect the condition and process it. Please note that it may take up to 14 days to process the return. We will send you an email to keep you updated on the process of your return.